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Our latest articles.

Enhanced Analytics

Mixpanel

January 8, 2021

Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn't cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.

5 Ways to Improve Your Ecommerce Conversion Attribution

Google Analytics

January 7, 2021

Do you see that a lot of your traffic is coming from Direct or Referral? There may be issues with how Google Analytics is set up on your website. There’s likely also issues with how your visitor cookies are being stored.