James B. Lindsay

James is currently a Digital Director at Master Concept where he directs a team dedicated to providing digital analytics solutions and training for enterprises across Asia. He believes the most significant impact on the success of a business is the amount of quality information that they have access to and are able to act on in their daily operations. Previously, James launched and ran his own startup company, Yumr, which specialized in restaurant discovery based on diets and specific dishes. He also held operational roles in innovation labs in Hong Kong and Germany. In his spare time James enjoys studying ancient history and accidentally getting sunburnt. Recent favourite quote: “Science is the belief in the ignorance of experts.” - Richard Feynman