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We hosted a webinar where we invited guest speakers from prominent digital companies in Hong Kong. The topic was Marketing Analytics vs Product Analytics... a topic not everyone really thinks too deeply about but one that's very important.
Google Analytics 4 (formally known as App + Web) is an exciting new feature released for Google Analytics. In fact, it's not even a feature... it's an entirely new Google Analytics experience. In this article we discuss the benefits, tradeoffs, and reasons why you should start using it as soon as possible!
Harness the full potential of web analytics. Proactive Analytics is a method for bringing your analytics game to the next level.
BigQuery’s Machine Learning (BQML) capabilities allows for the development of models with ease using Standard SQL. This allows marketers to uncover and predict what will work in their future digital marketing campaigns based upon prior data.
BigQuery is a data warehousing platform that allows marketers to uncover what’s working and what can be improved in their digital marketing campaigns.
Floodlight Counter and Sales tags are vital to tracking conversions of your Campaign Manager and DV360 campaigns. This article is about how they work and how they can be installed using Google Tag Manager (GTM).