Digital Action Lab | Knowledge base & articles

Amplitude Analytics for Ecommerce: Mastering Cross-Device Tracking for Higher Conversions

August 15, 2025

Master cross-device tracking with Amplitude Analytics to optimize your ecommerce customer journeys, improve attribution accuracy, and increase conversions across all devices.

Customer Data Platforms for E-commerce Personalization: The Complete 2025 Guide

Analytics

August 15, 2025

Customer Data Platforms for E-commerce Personalization: The Complete 2025 Guide Published by James Lindsay | January 2025 Key Takeaway: Companies that excel at personalization generate 40% mor...

How we develop Analytics Tracking Plans

Mixpanel

November 16, 2021

Develop an air-tight Tracking Plan with these 3 steps and take your Analytics to the next level.

Track Business Goals Using Data Studio

Data Studio

January 18, 2021

Instead of managers having to ask their heads of marketing (or product): ‘What is the progress on goal ___?’, they’re able to directly monitor the progress using this dashboard.

Enhanced Analytics

Mixpanel

January 8, 2021

Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn't cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.

5 Ways to Improve Your Ecommerce Conversion Attribution

Google Analytics

January 7, 2021

Do you see that a lot of your traffic is coming from Direct or Referral? There may be issues with how Google Analytics is set up on your website. There’s likely also issues with how your visitor cookies are being stored.