Learning center.

Setting Business Goals for Better Analytics

Mixpanel

December 7, 2020

By defining real business goals that are tied to generating revenue you can start using analytics to increase revenues.

Webinar Recording: Marketing Analytics vs Product Analytics - What's the difference?

Mixpanel

December 7, 2020

We hosted a webinar where we invited guest speakers from prominent digital companies in Hong Kong. The topic was Marketing Analytics vs Product Analytics... a topic not everyone really thinks too deeply about but one that's very important.

Google Just Launched Analytics 4 - Here's are our top 4 exciting features available right NOW!

Google Analytics

October 21, 2020

Google Analytics 4 (formally known as App + Web) is an exciting new feature released for Google Analytics. In fact, it's not even a feature... it's an entirely new Google Analytics experience. In this article we discuss the benefits, tradeoffs, and reasons why you should start using it as soon as possible!

Proactive Analytics – A Lean Approach to Web Analytics and Digital Strategy

Mixpanel

September 11, 2020

Harness the full potential of web analytics. Proactive Analytics is a method for bringing your analytics game to the next level.

Using Machine Learning in Google BigQuery for Marketing Analytics (part 2)

BigQuery

August 27, 2020

BigQuery’s Machine Learning (BQML) capabilities allows for the development of models with ease using Standard SQL. This allows marketers to uncover and predict what will work in their future digital marketing campaigns based upon prior data.

What is BigQuery to marketers and why should marketers be using it? (part 1)

BigQuery

August 19, 2020

BigQuery is a data warehousing platform that allows marketers to uncover what’s working and what can be improved in their digital marketing campaigns.