Mixpanel is a user behaviour and product analytics platform.
Develop an air-tight Tracking Plan with these 3 steps and take your Analytics to the next level.
Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn't cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.
By defining real business goals that are tied to generating revenue you can start using analytics to increase revenues.
We hosted a webinar where we invited guest speakers from prominent digital companies in Hong Kong. The topic was Marketing Analytics vs Product Analytics... a topic not everyone really thinks too deeply about but one that's very important.