Google Tag Manager

Google Tag Manager is a free tag management system (TMS) provided by Google. It's used to install advertising pixels and event tracking code for Google Analytics as well as many other platforms!

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Installing Campaign Manager Floodlight Tags using Google Tag Manager

Google Tag Manager
September 11, 2020

Floodlight Counter and Sales tags are vital to tracking conversions of your Campaign Manager and DV360 campaigns. This article is about how they work and how they can be installed using Google Tag Manager (GTM).

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