Google Analytics is a leading web and mobile application analytics platform. Learn about Google Analytics, Analytics 360, and Google's new Analytics App + Web.
Do you see that a lot of your traffic is coming from Direct or Referral? There may be issues with how Google Analytics is set up on your website. There’s likely also issues with how your visitor cookies are being stored.
Google Analytics 4 (formally known as App + Web) is an exciting new feature released for Google Analytics. In fact, it's not even a feature... it's an entirely new Google Analytics experience. In this article we discuss the benefits, tradeoffs, and reasons why you should start using it as soon as possible!